2013 YES – Communicating Impact

Nonprofit Leadership

Capacity Support: Communication Spotlight

We worked with the North Carolina Network of Grantmakers to provide strategic communication support for several grantees.  Youth Empowered Solutions (YES!) worked with the communication consultants and internally as an organization to highlight the impact of their work on three distinct audiences on their website and accompanying materials.  Their initial communication challenge was that they have an amazing process to engage with youth that produces significant results in their lives, organizations they work with and finally in the community.  Much of their copy on the website was devoted to their process rather than their results and did not communicate YES!’ impact effectively. “The training helped us identify our most important audiences and tailor our communications to effectively reach these groups.  It made communication much easier.”